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Sunday, June 01, 2008
by Skincare-news.com team

Murad, Inc., was founded in 1989 by Howard Murad. M.D. and is now recognized as one of the world's foremost authorities in skin health. Based in El Segundo, CA, the global headquarters are home to the Murad Medical Group, the award winning Murad Inclusive Health Center® and Spa and Murad Research Labs. At present, Murad skincare boasts over 70 consumer skincare products along with many professional-strength treatments for estheticians and dermatologists. Murad products are available in over 33 countries worldwide and are ranked number one as the best-selling clinical skincare brand at many locations including Sephora and Ulta.

Widely acknowledged as one of the world's leading authorities, Howard Murad, M.D., FAAD, is a board certified dermatologist with a thriving practice in Los Angeles, California. Also a trained pharmacist and Associate Clinical Professor of Medicine (Dermatology) at the Geffen School of Medicine, UCLA, Dr. Murad has built a patient base of over 50,000 people.

Dr. Murad's skincare philosophy is simple: "As a dermatologist, pharmacist and researcher, I have devoted my life to making beautiful, healthy skin attainable for everyone. A healthy complexion is a reflection of total wellness both inside and out."

Putting theory into practice, Dr. Murad developed targeted formulas to improve the overall health of the body while alleviating even the most frustrating skin concerns.

After earning his degree at The Arnold and Marie Schwartz College of Pharmacy and Health Sciences, Dr. Murad attended the University of California at Irvine Medical School. He completed his rotating internship in New York at Queens Hospital. From there, Dr. Murad joined the service as a General Medical Officer for the United States Army, where he received a Bronze Star for his service as a battalion surgeon in Vietnam. From 1969 to 1972, he completed his dermatology residency at the Veteran's Administration Hospital at UCLA.

When it comes to measuring the success of Murad's skincare, the results speak for themselves. Dr. Murad is author of Wrinkle-Free Forever, which launched in bookstores across the country in April 2004. He has appeared on The Today Show, CNN, The View and a multitude of health and wellness programs across the world, sharing his unique Cellular Water Principle® concept for overall health.

In spring of 2005, Dr. Murad's second book, The Cellulite Solution debuted, capturing his breakthrough findings that "cellulite is a skin problem, not a fat problem." Dr. Murad introduced a topical and internal program scientifically proven to reduce the appearance of cellulite by up to 69 percent and encourage skin firmness by up to 78 percent.

Dr. Murad specializes in tailoring his treatments to the individual. By 1989 he had treated nearly 10,000 of his own patients with alpha hydroxy acid formulas specifically formulated for acne and oily skin, aging skin and pigmentation concerns. This led to the development of his first three products: Oily Prone Skin Formula, Skin Smoothing Cream and Age Spot and Pigment Lightening Gel. Improved versions of these three products are still widely popular today.

Equally important, Dr. Murad also opened the first medically supervised day spa in 1988 in Brentwood, California. The spa stayed open until 1994, after which he moved the operation to the Murad Spa in 1995 to its present El Segundo location.

Today, Dr. Murad is still devoted to his dermatology practice in Los Angeles and sees patients regularly, combining his inclusive health treatments in the Murad Medical practice and the Murad Inclusive Health Center® and Spa. For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit www.murad.com

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